For years Distant Horizon has noticed that many successful small and mid-sized businesses function without an actual marketing person or staff. While this is financially efficient from a cost perspective, it essentially puts another hat on the owner of the business, forcing them to spend tons of their time on redoing a catalog, hiring out a web site project or doing a direct mail piece. What is not discussed very much is how much marketing just "never gets done" under this otherwise efficient setup. Modern marketing includes internal marketing/positioning (through a corporate intranet) and ongoing "social" efforts such as Facebook and LinkedIn --- not to mention complicated technology marketing like CRM setup, marketing automation and e-mail marketing. Without a marketing staff, much of this goes undone for years on end.
Distant Horizon gradually evolved a flat-fee program by which businesses can use the Distant Horizon Chicago and Offshore staff as their own "marketing department" – we help you prioritize and pace your spending and time commitments so that constant forward progress is being made, while not putting the business in a position where it is simultaneously digesting a big new salary of a marketing person and the cost of all their ideas and projects! Because let's face it, marketing people sit around and think up ways to spend money!
This program is perfect for companies on verge of considering adding a web marketing person, an opportunity to try out a more serious strategy without full time employee expense. Billed monthly or quarterly. Annual commitment.